Now this is cool. A Video Projector Pizza Box! With a slightly new shape and size, the box transforms from holding your delicious pizza, by removing the middle rester (the thing that stops the pizza hitting the top of the box) which now holds a makeshift projector lense, that plugs into the front of the box, meanwhile you consume all the pizza, and insert your phone (and Pizza Hut gives you acccess to free movies), close the lid and play!
The Blockbuster Box is a killer promotional play from Pizza Hut and Ogilvy Hong Kong.
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